Bradenton's new tourism leadership getting results

Debbie Meihls has been plenty busy since joining the Bradenton Area Convention and Visitors Bureau, reported here in August.

She hit the ground running when hired as executive manager with a fresh perspective on how to market Anna Maria Island and Manatee County. Much of her approach, derived from her marketing role with the St. Petersburg/Clearwater tourism bureau, is cooperative marketing.

And local tourism officials on Monday said Meihls' strategy is a success as reported in today's Bradenton Herald.

"I have a direct marketing background and marketing has to be results-driven," said David Teitelbaum, a member of the Manatee County Tourist Development Council. "It's a pleasure to see the money we're spending is being spent correctly."

 A recent cooperative marketing project led by Meihls includes the Manatee County edition of "Florida Travel + Life's Affordable Luxury" series.  The 30-minute television spot features Anna Maria Island and cost $85,000. As part of the deal, the Bradenton Area Convention and Visitors Bureua will also get the rights to the B-roll video that includes footage of local beaches, Bridge Street, Village of the Arts and Lakewood Ranch to use in future marketing projects. And, Florida Travel + Life magazine this month has a four-page spread on Manatee County and its tourism ammenities.

"We are so thankful St. Pete let her get away," said Elliott Falcione, executive director of the Bradenton CVB. "She's doing some incredible things."

Tourism industry focuses on new strategies

The Bradenton Herald  launched a year-end series this week in which we take a look at how various industries in Manatee County fared and what's on the horizon for 2011. We started with an overall report on the local economy and its recovery.

Today, I took a look at tourism in this report. The industry saw the ramifications of one of the biggest oil spills in U.S. history, but the latest statistics show the area has come out without significant losses. The story also looks at what the Bradenton Area Convention and Visitors Bureau and Sarasota Bradenton International Airport have planned to drive more travelers to the area.

We'll collect this two-week series here at Bradenton.com/economy and include updates and your comments.

Manatee officials to host small business forum

Times have been tough for small businesses. If you want to let your local officials know just how difficult business is, you can do so on Tuesday.
The Manatee County Board of Commissioners is hosting a forum at 1 p.m. Tuesday to hear from local businesses about the challenges they're facing. The forum will be an opportunity to discuss the economic challenges you're facing as a small business owner and any suggestions you have for how the county can help.
The free forum will run from 1 p.m.-3 p.m. at the Manatee Civic Center, One Haben Blvd., Palmetto.